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ClosedОбновлено August 30, 2026 at 04:38 AM

iDubbbz vs LeafyIsHere: Content Cop, Bullying Criticism and 2020 Revival

The iDubbbz-LeafyIsHere feud was rooted in a wider 2016 backlash against Leafy’s commentary style. In March 2016, Leafy removed a video about TommyNC2010 after Tommy said he was autistic and had received death threats from Leafy’s viewers. H3H3 then accused Leafy of bullying vulnerable or smaller creators and enabling mob harassment, and Leafy apologized. iDubbbz made Leafy a recurring no-chin target in the Content Cop narrative before releasing Content Cop - Leafy on September 12, 2016. The episode accused Leafy of repetitive bullying content and refusing responsibility for audience harassment, while also heavily mocking Leafy’s physical appearance and alleged insecurity about his chin. Leafy responded on September 16, and iDubbbz released Content Deputy - Leafy Response on September 19. Leafy’s audience and viewership declined over the following period, but later claims that iDubbbz single-handedly ended Leafy’s career are not supported by Leafy’s own explanation: in 2018 he attributed his 2017 hiatus to accumulated burnout, monetization, censorship and platform changes rather than one event. In December 2019 YouTube removed Content Cop - Leafy under its updated harassment policy. Leafy returned to YouTube on March 31, 2020 by briefly insulting iDubbbz over the Anisa Jomha OnlyFans controversy. Leafy’s own channel was permanently terminated in August 2020 for repeated harassment-policy violations. In May 2023 iDubbbz broadly repudiated the cruelty and harassment culture associated with his older Content Cop work and unlisted the series. No later substantive direct iDubbbz-Leafy exchange was identified through August 2026.

Timeline

16 events
EventKNOW YOUR MEME · CONTEXTVerified by the editors

Leafy published a video mocking TommyNC2010 and removed it after backlash

LeafyIsHere published a commentary video about TommyNC2010. Tommy responded that he was autistic and said Leafy's audience had sent him death threats. Leafy removed the video shortly afterward. This incident predates the direct iDubbbz feud but became central background for later accusations that Leafy's format encouraged harassment of smaller or vulnerable creators.

LeafyIsHere ↗
Checked March 19, 2016 at 06:00 AM
EventKNOW YOUR MEME · CONTEXTVerified by the editors

H3H3 publicly accused Leafy of bullying and enabling mob harassment

H3H3 Productions published The Leafy Rant, criticizing Leafy's style of commentary and arguing that his audience had repeatedly swarmed smaller targets. The TommyNC2010 incident was a major example. This bullying critique later became central to iDubbbz's dedicated Content Cop.

#MemeGate ↗
Checked March 20, 2016 at 06:00 AM
ResponseKNOW YOUR MEME · RESPONSEVerified by the editors

Leafy apologized after the TommyNC2010 and H3H3 backlash

Leafy hid or removed videos raised by critics, issued an apology on Twitter and uploaded an apology video. The response showed that he accepted at least some criticism of the impact of his content and audience, although later disputes continued over how much responsibility he bore for fan harassment.

LeafyIsHere ↗
Checked March 21, 2016 at 06:00 AM
CommentaryKNOW YOUR MEME · CONTEXTVerified by the editors

iDubbbz foreshadowed Leafy as the Content Cop's main target during the Keemstar episode

iDubbbz released Content Cop - KEEMSTAR. The episode's framing described the Content Cop as pursuing an arch-enemy referred to as no-chin and treated Keemstar as that enemy's associate. This made Leafy a recurring target in the series months before the dedicated episode.

Content Cop - KEEMSTAR ↗
All sources2
Checked May 5, 2016 at 06:00 AM
Start of the conflictYOUTUBE ARCHIVE · INITIALPrimary source

iDubbbz released Content Cop - Leafy

iDubbbz released the dedicated Content Cop about Leafy. He accused Leafy of repetitive commentary built around mocking people who were poorly equipped to respond, characterized the format as bullying, criticized Leafy's audience dynamics and argued that Leafy avoided responsibility for harassment from fans. The episode also repeatedly mocked Leafy's jawline and alleged insecurity about his chin.

YouTube04:36Video sourceContent Cop - LeafyOpen on the platform ↗
All sources2
Checked September 12, 2016 at 06:00 AM
CommentaryKNOW YOUR MEME · REACTIONVerified by the editors

The #nochin meme spread immediately after Content Cop

The release triggered mass audience ridicule focused on Leafy's chin and profile photographs. #nochin became a recognizable meme associated with the feud, and DramaAlert covered the Content Cop the same day. This demonstrated that iDubbbz's criticism quickly became audience participation rather than remaining a one-to-one dispute.

Content Cop ↗
Checked September 12, 2016 at 06:00 AM
StatementHYPIXEL FORUM ARCHIVE · STATEMENTVerified by the editors

iDubbbz pushed back on fans unsubscribing from Leafy

Contemporaneous forum records preserved iDubbbz's message that viewers who unsubscribed from Leafy solely because of the Content Cop were weak. The #WeLoveYouCalvin phrase also circulated. This is significant because iDubbbz was simultaneously making an aggressive critique while objecting to viewers treating it as an instruction to destroy Leafy's channel.

Contemporaneous discussion preserving iDubbbz statement ↗
All sources2
Checked September 13, 2016 at 06:00 AM
ResponseYOUTUBE ARCHIVE · RESPONSEPrimary source

Leafy released THE IDUBBBZ CONTENT COP RESPONSE

Leafy published a direct response to the Content Cop. He defended his commentary style, challenged iDubbbz's criticisms and redirected attention toward iDubbbz's own appearance and past content, including jokes about iDubbbz's hairline. The original upload was later removed, so this chronology describes its arguments conservatively from archived material.

YouTube04:36Video sourceTHE IDUBBBZ CONTENT COP RESPONSEOpen on the platform ↗
All sources2
Checked September 16, 2016 at 06:00 AM
ResponseKNOW YOUR MEME · RESPONSEVerified by the editors

iDubbbz released Content Deputy - Leafy Response

iDubbbz published a follow-up specifically rebutting Leafy's response. The Content Deputy addressed Leafy's counterarguments and made his jokes about iDubbbz's hairline part of the running comedy. The publication marked the end of the main direct 2016 back-and-forth.

Content Deputy - Leafy Response ↗
All sources2
Checked September 19, 2016 at 06:00 AM
UpdateDEXERTO · UPDATEVerified by the editors

Leafy stopped uploading and entered a multi-year hiatus

Leafy stopped regularly uploading in December 2017. Internet retrospectives often attributed the decline primarily to Content Cop, but Leafy later described burnout, monetization changes, censorship concerns and declining motivation as cumulative causes. The evidence does not support describing iDubbbz as the sole cause of Leafy's departure.

LeafyIsHere explains what drove him to quit YouTube ↗
Checked December 12, 2017 at 06:00 AM
CommentaryYOUTUBE · STATEMENTPrimary source

Leafy explained his hiatus in a DramaAlert interview

In a long interview with Keemstar, Leafy said there had not been one single event that made him leave YouTube. He described burnout from daily uploads and frustration with monetization, censorship and broader platform changes. The interview contradicts the simplified claim that Content Cop alone ended his career.

YouTube04:36Video sourceLeafyishere Interview 2018 - #DramaAlertOpen on the platform ↗
All sources2
Checked October 25, 2018 at 06:00 AM
EventYOUTUBE BLOG · PLATFORM_ACTIONPrimary source

YouTube removed Content Cop - Leafy under its updated harassment policy

YouTube removed the 2016 Content Cop as it announced and began enforcing an updated harassment policy. The policy targeted prolonged or repeated insults based on physical traits, among other behavior. Contemporary reporting connected the removal to the video's repeated appearance-based insults. This was a platform enforcement decision against iDubbbz's video, not a finding that Leafy's own prior commentary was acceptable.

YouTube01:42Video sourceAn update to our harassment policyOpen on the platform ↗
All sources2
Checked December 11, 2019 at 07:00 AM
CommentaryYOUTUBE · RESPONSEPrimary source

Leafy returned to YouTube by insulting iDubbbz over the Anisa Jomha OnlyFans controversy

After more than two years away from regular uploads, Leafy returned with a short video titled idubbbz. It used a clip of iDubbbz discussing his support for Anisa Jomha having an OnlyFans account and ended with Leafy insulting him as a cuck. Leafy also appeared on DramaAlert the same day. The return revived the personal rivalry but did not reopen the substantive 2016 debate about Leafy's commentary targets.

YouTube02:18Video sourceLEAFY INTERVIEW about iDubbbz & His Return to YouTube! #DramaAlertOpen on the platform ↗
All sources2
Checked March 31, 2020 at 07:00 AM
EventTUBEFILTER · PLATFORM_ACTIONVerified by the editors

YouTube terminated LeafyIsHere for repeated harassment-policy violations

YouTube permanently terminated Leafy's channel after three Community Guidelines violations within a 90-day period. The company said the channel repeatedly violated harassment rules but did not publicly identify every video responsible. Leafy had recently posted multiple videos targeting Pokimane, but YouTube did not state that iDubbbz was involved in the termination.

YouTube Terminates LeafyIsHere’s Channel For Repeated Violations Of Harassment Policies ↗
Checked August 21, 2020 at 07:00 AM
StatementAPPLE PODCASTS · STATEMENTVerified by the editors

iDubbbz discussed Leafy's ban and the earlier removal of Content Cop

iDubbbz appeared on The Create Unknown in an episode explicitly discussing Leafy's termination, the removal of Content Cop - Leafy and whether YouTube's harassment enforcement created a broader precedent for commentary channels.

iDubbbz Talks Leafy's Ban and the Evolution of His Content [Ep. 55] ↗
Checked September 3, 2020 at 07:00 AM
Latest updateUpdateYOUTUBE · UPDATE2 confirmations

iDubbbz broadly repudiated the Content Cop era and unlisted the series

In I miss the old idubbbz, iDubbbz said he was responsible for hurtful and damaging content and for encouraging a culture of cruelty and audience harassment. He made the old Content Cop episodes unlisted while preserving access for reference. His most explicit named apology focused on Tana Mongeau, so the video should not be described as a dedicated Leafy apology. It nevertheless represented a broad rejection of the style and audience dynamics that defined the 2016 feud.

YouTube02:18Video sourceI miss the old idubbbzOpen on the platform ↗
All sources2
Checked May 18, 2023 at 07:00 AM