Netflix
Глобальный стриминговый сервис, который в 2025-2026 годах расширил сотрудничество с авторами и программами, выросшими на открытых видеоплатформах.
YouTube vs Netflix: Creator Exclusivity War
Between August 19 and August 21, 2026, reporting from Bloomberg and Business Insider described an escalation in competition between YouTube and Netflix for major digital creators. YouTube was reported to be discussing multimillion-dollar incentives for timed platform exclusivity, including direct program financing and participation in major brand deals. The reports also said simultaneous distribution on Netflix could reduce access to some YouTube marketing support, events and brand campaigns. No completed YouTube exclusivity agreement with a named creator was publicly confirmed in the reviewed reporting.